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Languages Spoken
Export Markets
Private Label SKUS Created

US Dollars in support for
International Marketing, Advertising and Promotion

American Trading International, Inc. (ATI) is a service-oriented export trading company providing domestic and international companies the opportunity to import and export products to new and existing markets.

With a philosophy deeply rooted in extensive market knowledge and personal relationships, the objectives of all the business entities involved are always carefully evaluated in order to execute flawless and profitable transactions. Through comprehensive business relationships worldwide, varying from shipping logistics to U.S. government backed trade finance, ATI has developed unparalleled networking capabilities for profitable international business. These established associations are invaluable assets for the promotion of trade and international business.

Established in 1995 and based in California, the country’s largest agricultural producer and exporter with more than $18 billion in exports, ATI operates as an intermediary between North American manufacturers and their international counterparts to better satisfy the needs and interests of both. With an international staff composed of professionals with diverse cultural and educational backgrounds, ATI can minimize the impact of cultural differences while maximizing trade potential for all parties involved.

“American Trading International, Inc. is dedicated to the philosophy of facilitating trade between potential business venues through international awareness and sensitivity.”

Western businesses may be extremely interested in the prospect of doing business internationally, but are unclear about the practices, opportunities, necessary documentation and vital overseas market characteristics. Likewise, overseas buyers may have a great interest in American products, but may not know how to best search the market for products, or speak the language proficiently. Both aspects are essential for negotiating the best prices or effectively customizing products and documentation to meet local import/export laws. ATI’s knowledge and philosophy help promote the right enterprising environment for export-ready manufacturers and their import-ready counterparts.

ATI has the capabilities and knowledge to handle a variety of often potentially risky transactions, in the international trade environment. With such an interest and demand for American goods and products, ATI’s knowledge of cultures and business practices, combined with excellent connections, market research, and a developed image, will provide your business with rewarding opportunities.

Awards & Recognition

Seth Merrick Wilen Named to USDA Agricultural Trade Advisory Committee

WASHINGTON D.C., January 15, 2017 – Mr. Seth Merrick Wilen, President & CEO of American Trading International, Inc. was appointed by U.S. Department of Agriculture Secretary Thomas J. Vilsack and United States Trade Representative Ambassador Michael Froman to serve on the private-sector trade advisory committee for U.S. foods and beverages.

Congress established the advisory committee system to ensure a private-sector voice in establishing U.S. agricultural trade policy objectives to reflect U.S. commercial and economic interests. This committee is to ensure that U.S. trade policy and trade negotiation priorities adequately reflect U.S. public and private sector interests. Mr. Wilen accepts this 4-year appointment with honor and enthusiasm joining the committee alongside some of the largest and most influential food & beverage companies in the U.S.

The President’s E Star Award

WASHINGTON, D.C., June 7, 2018 — U.S. Secretary of Commerce Wilbur Ross and other members of Congress presented American Trading International, Inc. (ATI) with the President’s “E” Star Award for Exports on behalf of President Trump in a very special ceremony at the U.S. Department of Commerce, on May 21. The President’s “E” Star Award is the highest recognition any U.S. entity can receive for making a significant contribution to the expansion of U.S. exports.

“ATI has demonstrated a sustained commitment to export expansion. The ‘E’ Awards Committee was very impressed with ATI’s tremendous growth since receiving the President’s ‘E’ Award in 2012 with exports to more than 80 traditional and emerging markets. The company’s development of a private label protocol to support exports was also particularly notable. ATI’s achievements have undoubtedly contributed to national export expansion efforts that support the U.S. economy and create American jobs,” said U.S. Secretary of Commerce Wilbur Ross in his congratulatory letter to the company announcing its selection.

Established in 1995, American Trading International, Inc. is a California -based exporter, with 100% focus on international exports of U.S.-manufactured processed foods and beverages.

“Exporting plays a vital role in strengthening the U.S. economy,” said Mr. Seth Merrick Wilen, President and CEO of American Trading International, Inc. “Consumers in overseas markets desire quality American products at affordable prices and it is an honor to receive the President’s “E” Star Award for our continued export success around the world.”

Exports are crucial for economic growth and opportunity across the nation, but unfortunately less than 3% of American companies will ever export their products. The “E” award was established to promote global outreach by American entrepreneurs and businesses. In 2017, U.S. exports totaled $2.33 trillion, accounting for only 12% of U.S. gross domestic product. American Trading International, Inc. remains committed to the balance of trade through the expansion of U.S. exports internationally.

The President’s E-Award

At the World Trade Week ceremonies at the White House in Washington D.C., American Trading International, Inc. was awarded with the Presidential “E” Award for Exports. This prestigious award is the highest recognition any U.S. entity may receive for making a significant contribution to the expansion of U.S. exports and was handed down by U.S. Commerce Secretary John Bryson personally.

“I am pleased to recognize American Trading International for receiving the President’s “E” Award, which honors companies that make significant contributions toward increasing U.S. exports,” said Secretary Bryson. “This Administration is committed to leveling the playing field for American businesses and workers to help U.S. companies build things here and sell them around the world. “E” Awards winners like American Trading International have excelled in this effort, demonstrating years of successive export growth. It is companies like this that are helping to grow our economy and put more Americans back to work.”

“Exporting continues to be the foundation of our sales growth, and we are honored to receive the “E” Award,” said Seth Merrick Wilen, ATI’s President and CEO. “Our first export of American foods & beverages was in 1995 and we are proud to still be a 100% export company.”

Through close relationships with the U.S. Department of Commerce, the U.S. Department of Agriculture, and U.S. Export/Import Bank, ATI has continually exhibited U.S. products at the largest Food & Beverage trade shows around the globe. ATI has been successful in both developing markets abroad for new products, and developing previously limited international markets for the exportation of U.S. products. This strength has allowed for sustained growth in sales and a broadening global reach.

U.S. companies are nominated for the “E” Awards for their significant contribution to U.S. export expansion that is measurable, innovative, sustainable, and has broad impact. All nominations are reviewed by the “E” Award Committee, which is chaired by the Department of Commerce, and includes representatives of Ex-Im Bank, the Small Business Administration, and the Departments of Agriculture, Labor, State, and Transportation.

This year marks 50th anniversary of the first presentation of the President’s “E” Award by President John F. Kennedy. The President’s “E” Award was created by Executive Order in 1961 to encourage U.S. companies to sell their products abroad. A second award, the President’s “E Star” Award, was authorized by the Secretary of Commerce in 1969 to recognize “E” Award recipients for their continuing significant contributions to U.S. export expansion.

U.S. Department of Commerce Export Achievement Awards

In accordance with U.S. President Barack Obama’s ambitious export initiative, several key individuals in the international business community were recently selected to discuss important issues in the global market and to exchange ideas regarding future export objectives. Mr. Seth Wilen, President of American Trading International, Inc. (ATI), was invited to participate in the National Export Initiative Roundtable and Reception, where he spoke on topics related to his expertise in the export industry. Recognized for recent accomplishments in the global marketplace, Mr. Wilen proudly accepted the U.S. Department of Commerce Export Achievement Certificate on behalf of ATI and was honored for his direct influence on export expansion.

Business in the Pacific Rim Conference

The California Asian Chamber of Commerce invited American Trading International, Inc (ATI) President Seth Merrick Wilen to speak alongside Holly Vineyard, Deputy Asst. Secretary for Asia, International Trade Administration, U.S. Department of Commerce as a panelist at the “How to Do Business in the Pacific Rim” conference. Attendees to this event were able to hear from and network with subject-matter experts on how to effectively export their products to China, Japan and South Korea.

Mr. Wilen spoke not only about the opportunities that are available for manufacturers looking to expand their operations to the region, but also the challenges that come with the differing laws and regulations overseas gained from experience exporting to more than 80 markets worldwide.

As the most globally-connected state and the number one food and agricultural producer in the United States, California has served as an excellent base of operations for ATI during its 20 years of operation.

ATI has a large and growing customer base in the Asia-Pacific region, including customers in American Samoa, Aruba, Australia, China, Guam, Hong Kong, India, Japan, Korea, Macau, Malaysia, Mongolia, Nepal, New Zealand, Pakistan, Philippines, Russia, Singapore, Tahiti / French Polynesia, Taiwan, Thailand, Tonga, and Vietnam.

National Public Radio Morning Business Report Interview – 2014 Exports

American Trading International President Seth Wilen was interviewed on Southern California Public Radio (SCPR) regarding 2014’s growth in U.S. exports. More than $174 billion in California goods were shipped overseas in 2014, a 3.5% increase in exports from 2013. Likewise, ATI had their highest year in sales ever in 2014 and expanded their reach to over 80 exports markets worldwide.

Candy & Snack Today – International Update Article

In Candy & Snack Today’s March/April 2015 Issue International Update ATI President & CEO Seth Wilen provides the top eight tips for businesses looking to successfully expand overseas.

These tips include advice on proper communication, financing/payment terms, overseas compliance, marketing and advertising, export pricing, international shipping, agreements and determining who handles the risks and responsibilities of overseas exports.

ATI President/CEO Seth Wilen & Assistant Secretary of State for Economic and Business Affairs Charles H. Rivkin

After the SIAL Paris show, then U.S. Ambassador to France Charles H. Rivkin tweeted about meeting ATI’s President/CEO Seth Wilen.

For Buyers

Name Brand Products

Many famous North American Name Brand items are available for export. When they are, our good relationships with our manufactures and our extremely competitive shipping rates make us your ideal US choice for exports.

Generic Products

When the top name brand is not available, or is too high priced, we offer a wide variety of other brand names. The quality and packaging are just as good, but at a more competitive price. Generics include national brands as well as manufacturer’s house labels.

Private Label

Many companies prefer to have their own name on items they import. This is possible through our Private Label program. If you already have your own name and label designed, we can find the right price and quality to match your market demands. Our Marketing and Design Departments can also help you refine your label once you have identified the product you want.

Raw Ingredients

Are you a manufacturer/processor who wants a competitive edge? We supply many items for further processing including: bulk pulses and seeds; soft drink and juice concentrates, crude edible oils and even ice cream powders. All raw food & beverage ingredients for your processing or manufacturing needs.


We can offer our U.S. and foreign clients consolidation services, relieving the pressure of ordering full container loads of a single product at once.

For Suppliers

Risk of International Business

We will handle everything from transportation and insurance logistics to foreign currency payments. We absorb the risk of doing international business because we become your local customer rather than you having to deal with an unknown and potentially risky overseas entity.


We are always able to offer our overseas buyers the most creative and desirable financing options available, many of which are not available from manufacturers or other trading company directly. Terms such as 30, 60, and even 90 days can be made available to foreign buyers often without any prior business history.

Skilled Negotiators

With a multi-lingual staff familiar with different cultural behaviors and business negotiation styles, your company and/or products are never accidentally misrepresented.

Lower Shipping Rates

Many times we can offer lower shipping rates as we work with shipping lines and trucking companies directly. New customers can take full advantage of our pre-existing contract rates already set up for shipping routes in certain countries.


We can offer our U.S. and foreign clients consolidation services, relieving the pressure of ordering full container loads of a single product at once.

Markets We Export To: