In Candy & Snack Today’s March/April 2015 Issue International Update American Trading International, Inc. (ATI) President & CEO Seth Wilen provides the top eight tips for businesses looking to successfully expand overseas.
These tips include advice on proper communication, financing/payment terms, overseas compliance, marketing and advertising, export pricing, international shipping, agreements and determining who handles the risks and responsibilities of overseas exports.
By utilizing ATI and their multilingual staff as your export partners, you can be assured that you are working with a team who can provide all of the above to overseas customers to ensure that your products receive their best possible representation worldwide.
To view the online digital edition of this article, please access the Candy and Snack Today website and click on the digital edition of the March/April 2015 magazine. Candy and Snack Today is the #1 Industry Magazine for the candy and snack market. It is the official publication of the National Confectioners Association and provides comprehensive coverage of new products, retail insights and consumer trends.